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Digital Signs
May 15, 2009
Chamber Opposes
Anti-Digital Signs Proposal
The Garden Grove Chamber of Commerce OPPOSES AB 109 (FEUER), as
amended March 24, 2009, which imposes a moratorium on the
construction, conversion, enhancements or modifications of a
billboard to a digital format if it can be seen from a highway.
AB 109 also prohibits conversion of official highway digital
displays to advertisements for commercial purposes.
Many California businesses use digital billboards to display and
promote their products. With the economy being so slow, every
opportunity to stimulate commerce must be pursued. When products
move, people work. Restaurants, movie theaters, automotive
dealers, hotels are just a few kinds of businesses that employ
billboards to advertise their products.
Converting to digital media also provides jobs for a variety of
skilled labor and construction crews that have had few
opportunities for employment due to the downturn in commercial
and residential developments.
Finally, regulating digital billboards should be left to local
communities many of whom already have rules in place. By
prohibiting digital billboards, it cuts off a source of revenue
for local communities many of which are facing severe budgetary
deficits.
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